You can count on prices being raised periodically. It is a necessary element of your business. You can’t expect to run your business for the same cost today as two or three years ago. The increased costs of goods and services you receive from your suppliers, rising labor costs, and other operating expenses obviously must be reflected in pricing. Consequently, the prices of one year ago may be insufficient today. Part of the responsibility you accept when you begin working as a sales professional is not only to handle complaints and generate new business but also to raise prices on an appropriate basis.

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