Happy Memorial Day!

On this Memorial Day, let us take a moment to pause and reflect on the sacrifices that have been made to guard our freedoms and honor those who have fought and died to protect our country. We hope everyone has a safe and enjoyable Memorial Day weekend!

You Made It to the Top. Here’s How to Stay There: 3 Tips for Retaining Preferred Position with Customers

by Kashina Cusson | Jan 28, 2025

Your hard work, tenacity and superior professional selling skills have paid off, and you have finall

A Complete Guide to Customer-Salesperson Relationships

by Kashina Cusson | Jan 25, 2025

Whether personal or professional, the healthiest and most satisfying relationships are those which are mutual, balanced, and beneficial to both parties. The relationship between a sales professional and their customer is no exception.

LAER: The Bonding Process® is Essential for Effective Selling

by Kashina Cusson | Jan 9, 2025

Struggling to handle objections or defuse tough conversations? The LAER Bonding Process® is your secret weapon. Featured in Dimensions of Professional Selling®, this proven framework helps you tackle objections, defuse anger, and build relationships that last.