Message from the Mentor
Selling the Gap

Selling the Gap

At Carew, you will hear us talk a lot about the Gap. So, what exactly is it? The Gap is what exists between your customer’s ideal and actual – the Gap between what could be and what is. Gaps are always outcome-oriented and can almost always have an up or down arrow associated with them.

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Sales in Higher Education? Yes!

Sales in Higher Education? Yes!

Schools must operate like a business, whether for-profit, private, or public. And students, like traditional customers, deserve to have an enjoyable experience as they decide which school is best for them. And how do they make that decision of what’s best for them? Through their interactions with an Admissions Advisor, first and foremost.

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What to do When Top Management Gets Involved with Your Customers

What to do When Top Management Gets Involved with Your Customers

As sales professionals, it can be quite challenging when top management/senior executives (or even your boss!) become involved in your customer interactions. And chances are, if you have spent enough time in sales, you have witnessed or can personally relate to all the types of involvement shared below. Here are some expert tips on handling situations when top management gets involved in the sales process with your customers.

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Why should we ask “why?” + 20 creative ways to ask “why?” that you can use TODAY!

Why should we ask “why?” + 20 creative ways to ask “why?” that you can use TODAY!

Asking “why?” helps to clarify underlying motivations, encourages critical thinking and problem-solving skills, and helps to build stronger relationships – let’s dive in! Why? Because understanding how impactful this question can be and using it to your advantage can be the key to landing that next big sales deal + we’ll give you a list of 20 creative ways you can ask “why?”.

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