Endless uncontrollable factors can lead to a sales rep’s failure. Sometimes setbacks happen, and they can be so demoralizing that new sales professionals give up and experienced ones fall into a sales slump.
Certain human characteristics will be consistent across many individuals and situations but beware of utilizing “one-size-fits-all” sales processes with “scripted” responses to your customers.
In today’s fast-paced, increasingly digital selling world, it’s time to start thinking about how our customers learn as well. Identifying and being responsive to our customer or prospect’s buyer type is a strategy that helps us engage them in the manner they prefer.
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