The first month of 2022 has come and gone. If you haven’t already, it’s time to begin crafting an effective sales plan for the year ahead. Leaving the management and growth of your sales year to chance is not an option if you want to optimize your business.
Be Good for Goodness’ Sake
by Kashina Cusson | Dec 8, 2021 | Message from the Mentor
All sales professionals have at least this one thing in common: we are all people. And treating people like people is a concept we should be talking more about.
A Complete Guide to Customer-Salesperson Relationships
by Kashina Cusson | Nov 4, 2021 | Message from the Mentor
Whether personal or professional, the healthiest and most satisfying relationships are those which are mutual, balanced, and beneficial to both parties. The relationship between a sales professional and their customer is no exception.
3 Barriers to Successful Negotiations (And Strategies to Break Through Them!)
by Kashina Cusson | Oct 20, 2021 | Message from the Mentor
Negotiating is among the most feared and stress-inducing functions for a sales professional, and also among the most important.
4 Tips for Dealing with Angry Customers and Coworkers
by Kashina Cusson | Oct 7, 2021 | Message from the Mentor
Anger is one of the first emotions human beings experience but the last one we learn to effectively manage. Many people spend a lifetime denying, suppressing, displacing, and/or avoiding this troublesome sensation. Because anger usually occurs within an interpersonal context, it is a common experience and presents a challenge to all human beings.
3 Sales Call Mistakes You’re Probably Making (and How to Fix Them)
by Kashina Cusson | Aug 26, 2021 | Message from the Mentor
It takes a natural talent and practiced skill to be a successful salesperson, but even the most successful sellers make mistakes. Throughout a sales career, reps are likely trying different approaches, taking calculated risks, making mistakes, and learning from them.
Going for Gold: 6 Sales Lessons from Olympians
by Kashina Cusson | Jul 29, 2021 | Message from the Mentor
The Tokyo Olympic Games are finally here. There is so much to admire about the athletes who are competing, from the power of their physical abilities to their mental toughness. There is also a great deal that sales professionals can learn from the practices that drive their success.
The Value of Proper Sales Call Planning
by Kashina Cusson | Jul 1, 2021 | Message from the Mentor
As sales professionals depart a training experience, one of the tools they typically take with them is some sort of call planning form.
3 Tips for Retaining Preferred Position with Customers
by Kashina Cusson | Jun 21, 2021 | Message from the Mentor
Your hard work, tenacity and superior professional selling skills have paid off, and you have finall
5 Tips to Create Your Own Luck as a Sales Professional
by Kashina Cusson | Jun 21, 2021 | Message from the Mentor
Endless uncontrollable factors can lead to a sales rep’s failure. Sometimes setbacks happen, and they can be so demoralizing that new sales professionals give up and experienced ones fall into a sales slump.