Every interaction, be it in sales, customer service, or daily communications, holds the potential to strengthen or weaken a relationship. At the heart of these interactions is the ability to genuinely recognize and address concerns. But how do we ensure our acknowledgment is heard but also felt? Especially when dealing with our customers!
We Are All “Selling” Something
by Kashina Cusson | Sep 6, 2023 | Message from the Mentor
One of the (many) things I absolutely love about Carew’s sales training programs is that we don’t just train sales professionals and sales skills. As our CEO Jeff Seeley likes to say, “We train people skills” – listening, effective communication, negotiation skills, rapport, relationship building, presenting, conflict resolution, and the list goes on. These are all things that people across all professions use every single day.
Sales in Higher Education? Yes!
by Kashina Cusson | Aug 2, 2023 | Message from the Mentor
Schools must operate like a business, whether for-profit, private, or public. And students, like traditional customers, deserve to have an enjoyable experience as they decide which school is best for them. And how do they make that decision of what’s best for them? Through their interactions with an Admissions Advisor, first and foremost.
What to do When Top Management Gets Involved with Your Customers
by Kashina Cusson | Jul 6, 2023 | Message from the Mentor
As sales professionals, it can be quite challenging when top management/senior executives (or even your boss!) become involved in your customer interactions. And chances are, if you have spent enough time in sales, you have witnessed or can personally relate to all the types of involvement shared below. Here are some expert tips on handling situations when top management gets involved in the sales process with your customers.
3 Musts for a Successful Sales Year
by Kashina Cusson | Jun 8, 2023 | Message from the Mentor
Hit those revenue targets, transform leads into loyal, paying customers, crush your individual sales goals, and grow market share – Here are 3 musts for a successful year in sales: Adopt Warm Calling, Understand Your Customer and Their Reality, Prioritize a Work-life Balance.
STOP! Don’t do that…try this instead – Tips to Help Your Sales Soar
by Kashina Cusson | Apr 26, 2023 | Message from the Mentor
Here are some tips to help your sales soar (and make your job a little bit easier). Don’t do that, and try this instead…
Elevate Your Pitch: A How-To Guide for Crafting the PERFECT Elevator Pitch to set You Apart from the Rest
by Kashina Cusson | Mar 29, 2023 | Message from the Mentor
Let’s elevate your pitch! All the info you need to craft the perfect elevator pitch, helping you to stand out in the crowd.
5 Year-End Sales Strategies to Help You Hit Your Goals
by Kashina Cusson | Oct 28, 2022 | Message from the Mentor
It is easy for sales professionals to get caught short on their fourth quarter or yearly goals...
Are You Getting the Most from Your Sales Manager?
by Kashina Cusson | Aug 4, 2022 | Message from the Mentor
On our sales leadership blog, Carew CEO and CSO give their tips, advice, and inspiration for...
6 Tips for Asking Exploratory Questions
by Kashina Cusson | Mar 31, 2022 | Message from the Mentor
We must always approach customer interaction, including exploratory questions, from the customer’s perspective. To the degree that they appreciate the sales professional asking questions to better understand their needs, they also appreciate being allowed the time/opportunity to consider the question and respond thoughtfully.