Struggling to handle objections or defuse tough conversations? The LAER Bonding Process® is your secret weapon. Featured in Dimensions of Professional Selling®, this proven framework helps you tackle objections, defuse anger, and build relationships that last.
Is Your Sales Training Budget Going Down the Drain?
by Kashina Cusson | Nov 6, 2024 | Message from the Mentor
Investing in sales training is a smart move, but only if it drives measurable improvements in your...
The Best Questions You Can Ask in Sales
by Kashina Cusson | Sep 25, 2024 | Message from the Mentor
Every successful sale starts with uncovering your customer's Gap. As a sales professional, you...
5 Reasons Your B2B Prospects Aren’t Buying (and What You Can Do About It)
by Kashina Cusson | Aug 28, 2024 | Message from the Mentor
Lengthy purchase cycles, multiple stakeholders, and difficulty building consensus are challenges...
Yes! Sales Training Can Improve Your Company’s Culture – Here’s How…
by Kashina Cusson | Jul 17, 2024 | Message from the Mentor
Culture is such a big word. And if the "Odds Are" Factor taught me anything, it’s that...
6 Tips for Mastering the Art of Exploratory Questions in Sales
by Kashina Cusson | May 22, 2024 | Message from the Mentor
Carew’s Positional Selling System® is a two-part strategy that comprises the Exploratory Process...
Beyond LinkedIn: Mastering Social Selling for B2B Growth
by Kashina Cusson | Apr 24, 2024 | Message from the Mentor
Are your sales tactics stuck in the past? Our recent LinkedIn survey asked, “Which area of sales...
Reviving Your Sales: Strategies for Boosting a Low Lead Pipeline
by Kashina Cusson | Mar 13, 2024 | Message from the Mentor
Selling can be challenging, and maintaining a healthy lead pipeline is crucial for sustained...
Mastering the Art of High-Impact Selling: Beyond Features to Customer Outcomes
by Kashina Cusson | Jan 31, 2024 | Message from the Mentor
As a sales professional, understanding and effectively communicating the benefits of your solution...
How to Maximize Training Effectiveness – What to Do Before and After Your Training Program
by Kashina Cusson | Dec 6, 2023 | Message from the Mentor
Let’s consider the significance of continuous training and certification in professions like medicine, law, engineering, and many other careers – it’s universally acknowledged. I truly believe this same dedication to growth, development, and training should be true for all professionals, especially in sales.