Because sales jobs are often commission-based and results-driven, working in sales can bring incredible stress and pressure.

by Kashina Cusson | Mar 20, 2025 | Message from the Mentor
Because sales jobs are often commission-based and results-driven, working in sales can bring incredible stress and pressure.
by Kashina Cusson | Jan 28, 2025 | Message from the Mentor
Your hard work, tenacity and superior professional selling skills have paid off, and you have finall
by Kashina Cusson | Jan 25, 2025 | Message from the Mentor
Whether personal or professional, the healthiest and most satisfying relationships are those which are mutual, balanced, and beneficial to both parties. The relationship between a sales professional and their customer is no exception.
by Kashina Cusson | Jan 9, 2025 | Message from the Mentor
Struggling to handle objections or defuse tough conversations? The LAER Bonding Process® is your secret weapon. Featured in Dimensions of Professional Selling®, this proven framework helps you tackle objections, defuse anger, and build relationships that last.
by Kashina Cusson | Nov 6, 2024 | Message from the Mentor
Investing in sales training is a smart move, but only if it drives measurable improvements in your...
by Kashina Cusson | Sep 25, 2024 | Message from the Mentor
Every successful sale starts with uncovering your customer's Gap. As a sales professional, you...
by Kashina Cusson | Aug 28, 2024 | Message from the Mentor
Lengthy purchase cycles, multiple stakeholders, and difficulty building consensus are challenges...
by Kashina Cusson | Jul 17, 2024 | Message from the Mentor
Culture is such a big word. And if the "Odds Are" Factor taught me anything, it’s that...
by Kashina Cusson | May 22, 2024 | Message from the Mentor
Carew’s Positional Selling System® is a two-part strategy that comprises the Exploratory Process...
by Kashina Cusson | Apr 24, 2024 | Message from the Mentor
Are your sales tactics stuck in the past? Our recent LinkedIn survey asked, “Which area of sales...