Investing in sales training is a smart move, but only if it drives measurable improvements in your...
The Best Questions You Can Ask in Sales
by Kashina Cusson | Sep 25, 2024 | Message from the Mentor
Every successful sale starts with uncovering your customer's Gap. As a sales professional, you...
5 Reasons Your B2B Prospects Aren’t Buying (and What You Can Do About It)
by Kashina Cusson | Aug 28, 2024 | Message from the Mentor
Lengthy purchase cycles, multiple stakeholders, and difficulty building consensus are challenges...
Yes! Sales Training Can Improve Your Company’s Culture – Here’s How…
by Kashina Cusson | Jul 17, 2024 | Message from the Mentor
Culture is such a big word. And if the "Odds Are" Factor taught me anything, it’s that...
6 Tips for Mastering the Art of Exploratory Questions in Sales
by Kashina Cusson | May 22, 2024 | Message from the Mentor
Carew’s Positional Selling System® is a two-part strategy that comprises the Exploratory Process...
Beyond LinkedIn: Mastering Social Selling for B2B Growth
by Kashina Cusson | Apr 24, 2024 | Message from the Mentor
Are your sales tactics stuck in the past? Our recent LinkedIn survey asked, “Which area of sales...
Reviving Your Sales: Strategies for Boosting a Low Lead Pipeline
by Kashina Cusson | Mar 13, 2024 | Message from the Mentor
Selling can be challenging, and maintaining a healthy lead pipeline is crucial for sustained...
Mastering the Art of High-Impact Selling: Beyond Features to Customer Outcomes
by Kashina Cusson | Jan 31, 2024 | Message from the Mentor
As a sales professional, understanding and effectively communicating the benefits of your solution...
How to Maximize Training Effectiveness – What to Do Before and After Your Training Program
by Kashina Cusson | Dec 6, 2023 | Message from the Mentor
Let’s consider the significance of continuous training and certification in professions like medicine, law, engineering, and many other careers – it’s universally acknowledged. I truly believe this same dedication to growth, development, and training should be true for all professionals, especially in sales.
Sealing the Deal – Strategies for the Perfect Close
by Kashina Cusson | Nov 2, 2023 | Message from the Mentor
Closing a sales deal is often seen as the grand finale, the drumroll moment that either validates your exploratory and presentation process efforts or sends you back to the drawing board. But what if I told you that closing is less about that final “yes” and more about the steps that lead up to it?