Ten years ago, Danish toymaker LEGO was experiencing double digit losses annually, and was at risk of debt default. A decade later, in 2015, the company reported a 25% increase in revenues and a 31% jump in profits. How’d that happen?
Technically, sales isn’t a sport; it’s a complex and rewarding profession. But since customer contact is in many ways the life blood of sales, we should periodically reflect on the quality of our own customer contact efforts.
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