Do you want key customer insights that will facilitate valued solutions and dramatic res
Are You Asking the Right Questions?
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Ed Albertson
Are You a Pitcher or a Hitter?
Baseball season is in full swing – always a welcome sign of spring! In his recent blog,
Proof that Trust & Credibility Still Matter
The world of broadcast journalism was turned on its ear when top-rated NBC Nightly News Anchor Brian
Make It Easy to Buy From You
Life has become so complicated – continually changing at lightning speed, like a runaway train. Wha
How Do You Build Long Distance Customer Relationships?
A recent Message from the Mentor readers’ poll revealed that the vast majority of our customer engagement is not occurring face to face.
Articulate Value to Avoid Preoccupation with Price
Ever get tired of talking with customers about price? If you are spending more time than you like debating or defending your price, it’s an indication that you have not been effective in communicating value.
The Reality of Perception
We are all familiar with the saying, “perception is reality.” For sales professionals, it would be more accurate to say, “perception drives your sales reality.”
What’s New?
Looking for ways to engage former or inactive customers? Take a stroll through your customer databas
Financial, Operational Advantages of Stronger Customer Service Training Programs
When it comes to employee performance, businesses most often get what they give. Those firms that ov
Preparation Crucial for Sales Training Program Success
When it comes to sales training programs, the effectiveness of investments will be largely contingen